WIC Gets an Upgrade

The Women, Infants and Children Nutrition program (WIC) is one of the most important government programs for low-income families. WIC's food package provides vouchers for milk, eggs, cheese, cereal and other food items. Now, for the first time in it's 35-year existence, it's getting an overhaul—and that requires retail food vendors who accept WIC vouchers to make fresh fruits and vegetables available.  

States have until September 30, 2009, to update their food package and there is some latitude among states in how they will implement the new requirements. Minnesota will implement its new rules on August 1. Those rules take the fruits and vegetables requirement a step further by setting a minimum stocking requirement. Many low-income communities, in both rural and urban parts of the country, do not have easy access to grocery stores. WIC participants are often forced to rely on corner stores without much of a selection of healthy food—particularly perishable items like fruits and vegetables.

IATP is working with the Minnesota Department of Health to publicize the new rules in corner stores around the state. And we are working with food distributors in Minnesota that supply corner stores to make it easier for those stores to stock fresh, high-quality produce. Our press release has the details.